Archive for November, 2009

November 25th, 2009

What is Bulk SMS

Bulk SMS enables you to send text messages for delivery on large mobile phones. Bulk SMS is wisely and widely used by media companies, enterprises, banks (for marketing, alerts, notifications, fraud control etc.) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

Bulk SMS helps you to send sms text messages on mobile phones using Desktop SMS, Web SMS, SMPP Connection or using one of SMS API from your legacy systems. Bulk SMS emerged in the market due to increasing concerns to send alert messages for various forms of emergency situations to advise or warn when such event occurs., later Bulk SMS was used by many companies for running campaigns, product promotions and many more.

November 25th, 2009

Connect using SMPP connection

Few details here cover how you could connect and establish successful SMPP connection

A) Connection – To get connected yourself in an easy way you need an to have an account or you could signup with the shreeweb for an SMPP Connection.

B) SMPP System – You could develop smpp system within your legacy systems which is developed in ASP, ASP.Net, VB.Net, PHP, Perl, C++, C or Java or you could buy an cheap Bulk SMS Gateway from shreeweb to get connected via SMPP also there may be a lot more smpp gateways available in market if you search you will find a lot.

November 25th, 2009

Mobile Phone Spam

Mobile phone spam is a form of spamming directed at the text messaging service of a mobile phone. It is described as mobile spamming, SMS spam, text spam, or SpaSMS but is most frequently referred to as m-spam.

As the popularity of mobile phones surged in the early 2000s, frequent users of text messaging began to see an increase in the number of unsolicited (and generally unwanted) commercial advertisements being sent to their telephones through text messaging. This can be particularly annoying for the recipient, because unlike email, it is usually difficult or impossible to delete an SMS message without reading it.

November 25th, 2009

Bulk Messaging

Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

Bulk Messaging has been used for mLearning (Mobile Learning) by academic institutions such as the University of Pretoria to provide general administrative and motivational support for rural students. Bulk Messaging is managed using bulk SMS software or bulk messaging and aggregation services such as Internet Payment eXchange (IPX) from Swedish company Ericsson.

November 24th, 2009

SMPP Connectivity

SMPP Connection. (Source from wiki)

The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging SMS messages between SMS peer entities such as short message service centers and/or External Short Messaging Entities. It is often used to allow third parties (e.g. value-added service providers like news organizations) to submit messages, often in bulk.

SMPP was originally designed by Aldiscon, a small Irish company that was later acquired by Logica (now split off and known as Acision). In 1999, Logica formally handed over SMPP to the SMPP Developers Forum, later renamed as The SMS Forum and now disbanded. The SMPP protocol specifications are still available through the website which also carries a notice stating that it will be taken down at the end of 2007. As part of the original handover terms, SMPP ownership has now returned to Acision due to the disbanding of the SMS forum.

November 24th, 2009

SMS Surveys

SMS Survey Polling is the best way to find out what your customers are thinking. The survey are created in minutes. Your customer or users votes by sending an SMS to a specified mobile number which could be shortcode or longcode and the results are updated in minutes. SMS Survey could be run using Web SMS Campaign tools that allows you to track your campaigns and results for the campaign or using Two Way System that could be integrated with the shortcode system to receive mass sms from the mobile users and view the reports for the polls. Also many enterprises take use of GSM Modem to run an SMS Survey polling system that enables them to run survey polls to a group of users within the organisation or customers.

SMS Survey can be used effectively in the areas of,

November 24th, 2009

SMS Polling

An SMS polling is a survey of public opinion for a particular sample (products, services etc). SMS polling are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. SMS Polling are sometimes considered as SMS Campaigning for sending and receiving feedbacks from the mobile users.

Polls are tracked at repeated intervals, For eg, weekly tracking poll will use the data from the past week, discarding older data.

November 24th, 2009

Benefits of SMS Advertising

Benefits of sms advertising are,

  1. Save Time as it is Quick To Create, Conceptualize & Start the Campaign
  2. Select your target group by Age, Gender, City, buying capacity
  3. Increase Your Sales & Generate Repeat Sales
  4. Cheaper, Faster & Instant Results
  5. Direct Reach to Audience
  6. Highly Personalized
  7. ROI: Stronger than other media Cross-media: Mix with Radio, TV, Print
  8. Viral: Customers forward messages to friends & Family