Saturday, December 15th, 2012

Bulk SMS in Trading

With the day to day increase in the popularity and the mindset of the people towards the Stock market, it is becoming increasingly important for stock market or the agents(may be a firm or an individual broker) to look for new channels to deliver these services to their end customers.

With the help of robust SMS & the GPRS solutions the parties together can have complete end to end solution of all stock market related queries.

Also, there is a dire need to bring down the transaction costs in the increasing per-customer transaction scenario.

Event Based Alert :

The agents proactively send information which may contains the various stock market related information as SMS to their customers.

Some of the trigger-based alerts are mentioned:

* Transaction alerts.
* Send alerts on DEMAT/repurchase requests by the clients.
* Confirmation on Demat request.
* High & Low – Current Status.
* Top Gainers & Losers.

Promotional Broadcasts:

This is a purely one-way interaction and helps the brokers to inform customers about various transactions related to his/her portfolios. The stock brokers send various stock market related information as SMS to their customers.

Some of the Promotional Broadcast examples:

* Top Gainers & Losers
* Most Active Scrip by Value and volume
* Advances & Declines – By Indices & Group
* Indices for NSE & BSE

Interactive Services :

The customer requests information from the stock broker and the broker sends the response as an SMS message.

The industry will be enabled to interact with the customers through several interactive services and enquiries in order to enhance customer involvement and provide them instant access to their accounts.

Some of the Interactive Services examples:

* Investor specific services
* Distributor specific
* Sales and Services specific
* Employee specific

Category: Bulk SMS
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