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Bulk SMS is more of a personalized and targeted promotional strategy for your business to reach a mass platform. Amazingly from the one touch either from your laptop, smartphone, ipads, etc your promotional message is sent to your target audience regardless of where they are as long as there’s mobile reception where they are.
Now a days people need the sms to reach their clients faster. Some of the companies may also call it as Premium SMS services. With the help of these services the alerts can be provided to a person irrespective of what is he/she is doing. You are not disturbing the person and yet delivering the update and whenever the person is interested, he/she can use the information.Information: Some of the organizations such as educational institutions use the sms services to send updates to the students regarding the class timings as well as changing in schedule or any information that needs to be transferred. Although sms method is not popularly used for transferring information till now. But it is at a stage when it can grow too many higher levels.
Automobile Industries, Travel and Tourism Industries,
Educational Institutions, Gymes and Clubs, Airlines etc. are some of the domains that are increasingly using Bulk SMS as a tool to advertise or to promote their products/services.
The following are the Benefits of Bulk SMS:-
1. Mass Coverage – Wide range of use: Mobile marketing can be used for an extensive array of purposes from announcing a new service, launching a new product, one-day sales and grand opening events—just to name a few. Recipients can be treated as an exclusive group for offers and information that only they have access to, increasing brand loyalty.
2.Affordable – Prices are very modest and they decrease as volume increases.
3. Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.
4. Distribution – Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising.
5. Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.
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