Mobile Marketing concept using SMS is becoming essential to any Business for promotion of products or services. It is a fast and cost-effective measure for increasing the popularity of a brand and improving its sales. Currently, Marketing department of any company is adopting smart and innovative tactics daily for more sales and leads for generating revenues, so they have opted for an easier and smarter way of Marketing known as ‘Mobile Marketing’. Mobile Marketing using Bulk SMS assists in achieving the Marketing strategies and generating more sales for the products for a company.

Researchers always tend to be on the edge of innovating better ideas. They always try to modify the existing technology for creating their advanced versions which can prove to be useful solutions for the common people. The Mobile Marketing via SMS has already gained a lot of popularity among the Mobile carries as they are now capable of updating their knowledge.

Bulk SMS enables you to send text messages for delivery on large mobile phones. Bulk SMS is wisely and widely used by media companies, enterprises, banks (for marketing, alerts, notifications, fraud control etc.) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

Bulk SMS helps you to send sms text messages on mobile phones using Desktop SMS, Web SMS, SMPP Connection or using one of SMS API from your legacy systems. Bulk SMS emerged in the market due to increasing concerns to send alert messages for various forms of emergency situations to advise or warn when such event occurs., later Bulk SMS was used by many companies for running campaigns, product promotions and many more.

SMS Survey Polling is the best way to find out what your customers are thinking. The survey are created in minutes. Your customer or users votes by sending an SMS to a specified mobile number which could be shortcode or longcode and the results are updated in minutes. SMS Survey could be run using Web SMS Campaign tools that allows you to track your campaigns and results for the campaign or using Two Way System that could be integrated with the shortcode system to receive mass sms from the mobile users and view the reports for the polls. Also many enterprises take use of GSM Modem to run an SMS Survey polling system that enables them to run survey polls to a group of users within the organisation or customers.

SMS Survey can be used effectively in the areas of,

An SMS polling is a survey of public opinion for a particular sample (products, services etc). SMS polling are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. SMS Polling are sometimes considered as SMS Campaigning for sending and receiving feedbacks from the mobile users.

Polls are tracked at repeated intervals, For eg, weekly tracking poll will use the data from the past week, discarding older data.

Benefits of sms advertising are,

1. Save Time as it is Quick To Create, Conceptualize & Start the Campaign
2. Select your target group by Age, Gender, City, buying capacity
3. Increase Your Sales & Generate Repeat Sales
4. Cheaper, Faster & Instant Results
5. Direct Reach to Audience
6. Highly Personalized
7. ROI: Stronger than other media Cross-media: Mix with Radio, TV, Print
8. Viral: Customers forward messages to friends & Family