SOCIAL MEDIA OPTIMIZATION

Social media optimization is the next generation marketing in SEO allowing you to spread the word and generate an intense amount of interest for any unknown product or services. Social Media Optimization helps you to generate advertising through social media or online communiites through RSS feeds, blogs, podcasts, whitepapers, wikis, forums, social media buttons, images or videos. Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). But before any Social media optimization campaign could be performed you should have highest ranking site for the products you are promoting.

Social media optimization is considered as online reputation management (ORM) or search engine reputation management (SERM) for an organization or industry who care about online web presence. If search engine optimization is about breaking down crawling barriers to help the engines fully index your site, social media optimization is about knocking down site walls so content can be easily found, distributed and shared by the community. It is not about brand building or link building but is about knowledge mangement that includes product/service development, recruitment, employee management and engagement and turnovers, customer satisfaction and relations, business development and much more. Social Media Optimization enables you to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.

Our social media optimization services include,

  • Linkability - In some cases sites are static for which linkability is required we help you to add blogs, whitepapers, aggregators that helps you keep content unique and updated.

  • Tagging and Bookmarking - We provide your visitors with social buttons for tagging and sharing the content.

  • Inbound links - We list blogs which link back to you via permalinks, trackbacks or recently linking blogs (like the Yahoo & Google blogs do).

  • Help your Content travel : We share content like audio, video, pdf that leads to mobility of your content beyond the browser driving backlinks to your site.

  • Encourage the mashup : We help others to use your content or tools to produce something a bit different or outside of the box with your stuff, even RSS ultimately driving traffic for your site.

  • Be a user Resource, even if it doesn’t help you : We add value and outbound links, even if it doesn’t help in the short term, it will in the long.

  • Reward helpful and valuable users : We provide your contributors and readers the recognition they deserve.

  • Participate : We get involved in the discussions going on among the blogs and sites of others, and do it organically that is related to your line of business. Earn your rep on Digg.com, don’t try and force it.

  • Know how to target your audience : We understand your appeal and products and target those peoples who are willing to be attracted.

  • Create content : We create content for you that makes people laugh, share or use the same for some purposes which finally repays back to you.

  • Be real : SMO involves transparency which pays off and no one likes a fakes so we ask you to be real.

  • Don’t forget your roots, be humble : Sometimes it can be easy to get carried away being a BlogStar or industry talking head. Remember those who helped you along the way, and that respect will help all involved.

  • Don’t be afraid to try new things, stay fresh : Social Media is changing and morphing by the minute, keep up on new tools, products and challenges in your social sphere.

Last Updated on Monday, 09 November 2009 17:22
 
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